Before Weaving

Each hand-crafted rug tells a story of dedication and skill, woven by 180 artisans from start to finish. Each of these craftsmen possesses a unique and irreplaceable talent, honed over years of experience

Bringing together these skilled hands requires a decentralized approach, step by step, connecting with each specialist to achieve unparalleled quality. This collaborative effort is only made possible through fostering bridges of compassion, empathy, and genuine passion.

Sourcing of raw material

Handcrafting comes alive when the raw materials themselves are crafted with artistry.

Wool

We select Chokla Wool, the finest Indian wool for our rugs, sourced biannually from a special auction in Bikaner. This wool, sheared during spring and fall, varies in texture and quality, skillfully sorted by hand—a tradition upheld by local experts.

Merino Wool

Imported from New Zealand, Merino Wool graces our finest 14/14 quality carpets and blends seamlessly with other wool types.

Blended Wool

To achieve the perfect blend of luster, durability, and softness, we import the finest wool from 18 different countries.

Silk

Our silk, renowned for its quality, is sourced from China and local traders in India.

Carding

Carding is the process of preparing wool fibers for spinning into yarn. Imagine a skilled artisan, known as a Katwari in India, taking handpicked wool and meticulously cleaning and straightening it. This step removes any dirt, knots, or clumps from the wool, ensuring that each strand is smooth and uniform.

The process involves brushing the wool fibers with specialized tools called cards. These cards have many fine wires that untangle and align the wool fibers. As the wool is carded, it forms a fluffy mass known as a rolag or a batt, which is easier to spin into yarn.

Spinning

Once carded, the wool is ready for spinning. Spinning is the art of twisting fibers together to create yarn. The Katwari artisan uses a traditional spinning wheel, often called a charka in India, which has a spindle that rotates as it is spun by hand.

The artisan carefully feeds the carded wool onto the spinning wheel. As they spin, the fibers twist together, creating a continuous strand of yarn. This process requires skill and precision to ensure the yarn is strong, consistent, and of the desired thickness.

In the wake of that tedious task, she channels centuries of Indian heritage through her hands, spinning the yarn on a charka (spinning wheel), with a meditative flow that brought back Indian independence, and is a permanent symbol to the nation’s values. The intertwined fibers of wool have a wave-like pattern of thick and thin, but sticks together to make the most durable form of yarn with the most remarkable texture, somewhere a metaphoric representation to Indian history. Over 3,000 of these unique artisans have found their home with us.

Dyeing

Dyeing rugs is an art form that allows artisans to create intricate designs. Yarn is carefully segregated before dyeing—lighter wool for lighter hues and darker wool for deeper colors and textures. Blending different wools helps achieve desired softness or texture.

We source our dyes from Colourtex and Huntsman, creating over 3000 colors and custom recipes. These eco-friendly dyes, certified by GOTS (Global Organic Textile Standard), ensure colors are vibrant and yarn remains durable.

Artisans dip yarn into boiling vats of dye, allowing colors to penetrate deeply. After drying in the sun, each batch exhibits unique color variations, enhancing the rug’s character—an effect cherished in Abrash or Antique rugs.

Weaving

Rugs come to life through various weaving techniques, each influencing their quality, design, price, and durability

Commercial Projects

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Customers Feedback

Fletcher,, Newyork City

Today we can tell you, thanks to your passion, hard work creativity, and expertise, you seds delivered us the most beautiful house ever! we thank to Interior.

Robert,, Hightech Arc

It’s been a beautiful ride, there were up’s and down’s, frustrations, delays at the same time great looks. Interior designers are very creative & support.

Interesting Facts

Interrio design involves much more than just a good knowledge of décor. Don’t expect that all decisions on an interior design project would be made by the designer you have hired, See more facts.

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